A gamified, referral‑driven growth campaign designed to compound: OTP‑verified sign‑ups feed a leaderboard, the leaderboard feeds social sharing, and social sharing feeds the next wave of sign‑ups — across WhatsApp, Meta, influencers, and meme pages in a single 21‑day sprint.
A high‑velocity referral campaign designed to generate quality, OTP‑verified users while lifting app adoption, social engagement, and credit score checks — using gamification and a viral referral loop rather than paid acquisition alone.
Spend is weighted toward Meta Ads for volume, with WhatsApp as the fast, cheap first wave and influencers/meme pages for organic‑feeling social proof.
Four touchpoints carry the whole loop: the landing page where entries start, the WhatsApp message that kicks off Phase 1, the leaderboard that turns entries into a game, and the shareable post that makes the loop viral.
Phases overlap deliberately — Meta Ads are still running when influencers kick in, and the leaderboard/countdown push starts before the influencer phase ends, so momentum never fully resets.
The WhatsApp broadcast is modelled conservatively — the funnel below is the assumption set behind the Phase 1 numbers, at a cost of ₹0.78 per message.