Five days of prospecting, collapsed into twenty minutes.
How Vervotech connected its ICP directly to Apollo, Seamless.ai, LinkedIn, and the CRM — so the outbound team reviews and pushes instead of researching and copy-pasting.
Every deal started with a week of typing before it started with a conversation.
Vervotech's outbound motion ran entirely by hand. Reps spent roughly three days a week researching companies and manually checking each one against the ICP, then two more days copying contacts into sequences one at a time. Fit was judged by gut feel — there was no systematic way to compare a new prospect against the customers who actually converted.
One pipeline: ICP in, reviewed & sequenced prospects out.
Outbound 360 connects Vervotech's ICP definition straight through to sourcing, scoring, and outreach — with one human checkpoint before anything goes out.
This isn't a mockup. It's the actual tool.
Every number in this case study is pulled straight from the Outbound 360 dashboard the team uses every morning.
Live from the dashboard, not a projection.
These are the actual numbers Outbound 360 is tracking right now, synced live from Klenty and Apollo.
Outbound funnel
Everyone works from the same live view.
Cadence load, replies, and outcomes update automatically from Klenty — no rep is manually reporting status.
Coverage by segment
Heaviest volume in HM and Asia — Vervotech's largest active segments — with steady coverage everywhere else it sells.
Inbound 360
Outbound 360 solved finding and reaching the right prospects. The next phase points the same ICP and similarity engine at leads that come to Vervotech — forms, chat, LinkedIn inbound, bookings — scoring and routing them to the right rep in under a minute, with the same review-and-push step before anything sends. One ICP, one CRM, one Klenty connection, powering both directions.